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Marketing
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News:
3/31/2022
From Opera to Drama – Cooperation with the Theater Dortmund
At the beginning of this week, the bachelor project seminar of the summer semester 2022 started. In this context, the Professorship of Marketing cooperates with the Theater Dortmund and offers the students [...] students a unique opportunity to "get a taste of theater" as well as to support the partner in the field of marketing research. With a total of 20 topics, divided into five peer groups, the students deal [...] deal with questions on customer satisfaction, public image, online presence as well as further services of the theater. In addition, the focus will be on the younger target group, like pupils and students …