Antonio Isopp and  Marlon Philipp attended the EcoDesign conference in Japan as part of the DIONA project. This year's conference was held in Nara, the old capital of Japan. There they successfully presented and discussed the results of their interview study on the understanding of sustainability in the German automotive industry.

The conference also provided them with exciting new insights and different international perspectives on sustainable transformation in product design. In particular, the many constructive discussions with their scientific colleagues were very informative for both of them, as different international challenges were revealed, but it was also made clear that the solutions found can also be transferable to the context of other countries. In addition to numerous fruitful scientific discussions, the keynote speeches by Diana Ürge-Vorsatz, Shigeru Ban and Nancy Bocken in particular demonstrated that decisive action to reduce emissions is necessary, as the costs of climate adaptation exceed the costs of avoiding emissions many times over (Diana Ürge-Vorsatz), experimenting with unusual building materials can help to reduce emissions, even if many regulatory hurdles need to be overcome (Shigeru Ban) and sufficiency strategies are becoming more relevant for companies, e.g. reducing consumption through durable products and comprehensive service, repair and rental offers (Nancy Bocken).

The knowledge gained during EcoDesign 2023 will be incorporated into the DIONA project and the Mobilkreis consortium in order to better understand the circular economy challenges facing the German automotive industry and to contribute to the development of innovative solution strategies.

Further information: https://ecodenet.com/ed2023/

https://de.linkedin.com/in/marlon-philipp-0aba56116

https://hu.linkedin.com/in/dianaurge

https://nl.linkedin.com/in/nancy-bocken-b7384614

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